← Back to Analysis Directory Sample Report: FBA vs FBM Performance

Context and Data Preparation

Analysis Overview and Data Quality

OV

Analysis Overview

Fulfillment Comparison Configuration

Analysis overview and configuration

Fulfillment Comparison
Amazon Seller
Compare Amazon order fulfillment methods (FBA vs MFN vs AFN) to analyze performance differences and optimize fulfillment strategy
Module Configuration
min_orders_per_method 5
top_n_products 10
aggregation_period auto
Processing ID
test_1766440846
analysis type: Fulfillment Comparison
company: Amazon Seller
objective: Compare Amazon order fulfillment methods (FBA vs MFN vs AFN) to analyze performance differences and optimize fulfillment strategy
IN

Key Insights

Analysis Overview

Purpose

This section provides insights into the key metrics and data characteristics of the Amazon Fulfillment Method Comparison Analysis, focusing on comparing FBA and MFN fulfillment methods.

Key Findings

  • Total Revenue: $2833.28 - Indicates the overall revenue generated from orders.
  • FBA Revenue Percentage: 69.8% - Shows that FBA contributes significantly more to revenue compared to MFN.
  • Prime Order Percentage: 28.6% - Illustrates the proportion of Prime orders in the dataset.

Interpretation

The analysis reveals that FBA is the dominant fulfillment method in terms of revenue contribution, highlighting its importance in the fulfillment strategy. The higher percentage of Prime orders could suggest the need to prioritize Prime-related services for better customer satisfaction.

Context

The analysis focuses on historical data and does not provide predictive insights. Limitations include the inability to establish causality in fulfillment method performance and the exclusion of FBA fees in the cost-benefit analysis.

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Key Insights

Analysis Overview

Purpose

This section provides insights into the key metrics and data characteristics of the Amazon Fulfillment Method Comparison Analysis, focusing on comparing FBA and MFN fulfillment methods.

Key Findings

  • Total Revenue: $2833.28 - Indicates the overall revenue generated from orders.
  • FBA Revenue Percentage: 69.8% - Shows that FBA contributes significantly more to revenue compared to MFN.
  • Prime Order Percentage: 28.6% - Illustrates the proportion of Prime orders in the dataset.

Interpretation

The analysis reveals that FBA is the dominant fulfillment method in terms of revenue contribution, highlighting its importance in the fulfillment strategy. The higher percentage of Prime orders could suggest the need to prioritize Prime-related services for better customer satisfaction.

Context

The analysis focuses on historical data and does not provide predictive insights. Limitations include the inability to establish causality in fulfillment method performance and the exclusion of FBA fees in the cost-benefit analysis.

PP

Data Preprocessing

Data Quality & Completeness

35
Final Observations

Data preprocessing and column mapping

Data Pipeline
35
Initial Records
35
Clean Records
Column Mapping
purchase_date
→
purchase-date
fulfillment_channel
→
fulfillment-channel
item_price
→
item-price
units
→
quantity
order_status
→
order-status
amazon_order_id
→
amazon-order-id
product_sku
→
sku
is_prime
→
is-prime
sales_channel
→
sales-channel
35 Records
MCP Analytics
35 Records
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Key Insights

Data Preprocessing

Purpose

This section outlines the data preprocessing steps taken, including data quality checks, retention rate, and any transformations applied before analysis.

Key Findings

  • Initial Rows: 35 - The dataset started with 35 observations.
  • Final Rows: 35 - After preprocessing, all 35 observations were retained.
  • Rows Removed: 0 - No rows were removed during data cleaning.
  • Retention Rate: 100% - Indicates no data loss during preprocessing.

Interpretation

The high retention rate suggests that the dataset was clean and required minimal cleaning. This ensures that the analysis is based on a complete dataset, enhancing the reliability of the insights derived.

Context

The high retention rate indicates data quality and completeness, which is crucial for accurate analysis. This section sets the foundation for subsequent analyses by confirming the integrity of the dataset.

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Key Insights

Data Preprocessing

Purpose

This section outlines the data preprocessing steps taken, including data quality checks, retention rate, and any transformations applied before analysis.

Key Findings

  • Initial Rows: 35 - The dataset started with 35 observations.
  • Final Rows: 35 - After preprocessing, all 35 observations were retained.
  • Rows Removed: 0 - No rows were removed during data cleaning.
  • Retention Rate: 100% - Indicates no data loss during preprocessing.

Interpretation

The high retention rate suggests that the dataset was clean and required minimal cleaning. This ensures that the analysis is based on a complete dataset, enhancing the reliability of the insights derived.

Context

The high retention rate indicates data quality and completeness, which is crucial for accurate analysis. This section sets the foundation for subsequent analyses by confirming the integrity of the dataset.

Executive Summary

Key Findings and Recommendations

TLDR

Executive Summary

Key Findings & Recommendations

69.8
Total Revenue

Key Performance Indicators

Key finding fba pct
69.8
Key finding diversity
42.2%
Key finding total revenue
2,833.28
Key finding prime pct
28.6

Key Findings

Key findings

Metric Value
Total Revenue $2,833.28 from 35 orders
FBA Share 69.8% ($1,977.55)
MFN Share 30.2% ($855.73)
Prime Eligibility 28.6% of orders are Prime
Fulfillment Diversity 0.422 (balanced)
Analysis Period 17 days (2024-11-11 to 2024-11-28)

Executive Summary

Bottom Line: 2 fulfillment methods processed $2,833.28 across 35 orders (avg $80.95/order).

Key Findings:
• Fulfillment Split: FBA 69.8% ($1,977.55) vs MFN 30.2% ($855.73)
• Prime Participation: 28.6% of total orders are Prime-eligible
• Fulfillment Diversity: 0.422 score indicates balanced approach
• Top Method: 'FBA' handles 69.8% of revenue
• Time Period: 17 days from 2024-11-11 to 2024-11-28
• Total Volume: 35 orders, 46 units sold

Recommendation: Balanced fulfillment mix with FBA at 69.8% and MFN at 30.2%. Continue optimizing product-level fulfillment decisions based on velocity, margins, and customer expectations.

Executive Summary
Key Insights
Action Items
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Key Insights

Executive Summary

Purpose

This section provides a concise overview of the key metrics and findings from the executive summary of the fulfillment method comparison analysis.

Key Findings

  • Total Revenue: $2,833.28 from 35 orders, averaging $80.95 per order
  • Fulfillment Split: FBA accounted for 69.8% ($1,977.55) vs. MFN at 30.2% ($855.73)
  • Prime Participation: 28.6% of orders were Prime-eligible
  • Fulfillment Diversity: Score of 0.422 indicates a balanced approach
  • Top Method: ‘FBA’ handled 69.8% of the total revenue
  • Time Period: Analysis conducted over 17 days from 2024-11-11 to 2024-11-28

Interpretation

The analysis shows a clear dominance of FBA in revenue generation, with a significant portion of orders being Prime-eligible. The balanced fulfillment diversity score suggests a well-rounded strategy, but further optimization based on product-specific factors could enhance performance.

Context

The findings align with the objective of comparing fulfillment methods to optimize strategy. Limitations include the inability to establish causality and the historical nature of the analysis, emphasizing the need for ongoing monitoring and adjustment.

IN

Key Insights

Executive Summary

Purpose

This section provides a concise overview of the key metrics and findings from the executive summary of the fulfillment method comparison analysis.

Key Findings

  • Total Revenue: $2,833.28 from 35 orders, averaging $80.95 per order
  • Fulfillment Split: FBA accounted for 69.8% ($1,977.55) vs. MFN at 30.2% ($855.73)
  • Prime Participation: 28.6% of orders were Prime-eligible
  • Fulfillment Diversity: Score of 0.422 indicates a balanced approach
  • Top Method: ‘FBA’ handled 69.8% of the total revenue
  • Time Period: Analysis conducted over 17 days from 2024-11-11 to 2024-11-28

Interpretation

The analysis shows a clear dominance of FBA in revenue generation, with a significant portion of orders being Prime-eligible. The balanced fulfillment diversity score suggests a well-rounded strategy, but further optimization based on product-specific factors could enhance performance.

Context

The findings align with the objective of comparing fulfillment methods to optimize strategy. Limitations include the inability to establish causality and the historical nature of the analysis, emphasizing the need for ongoing monitoring and adjustment.

Fulfillment Revenue Comparison

Total revenue and market share by fulfillment method

REV

Fulfillment Revenue Comparison

Total Revenue by Fulfillment Method

2
Top Method

Revenue comparison across fulfillment methods (FBA, MFN, AFN)

2
unique fulfillment methods
FBA
top fulfillment method
1977.55
top fulfillment revenue
unique fulfillment methods: 2
top fulfillment method: FBA
top fulfillment revenue: 1978
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Key Insights

Fulfillment Revenue Comparison

Purpose

This section highlights the revenue distribution among different fulfillment methods, emphasizing the significance of the ‘FBA’ method in generating revenue compared to other methods.

Key Findings

  • Unique Fulfillment Methods: 2 methods are compared, with ‘FBA’ dominating.
  • Top Fulfillment Method: ‘FBA’ generated $1,977.55 (69.8% of total revenue).
  • FBA Revenue: $1,977.55 - Significantly higher than MFN’s $855.73.
  • Percentage Split: FBA accounts for 69.8% of revenue, while MFN represents 30.2%.

Interpretation

The data indicates that the ‘FBA’ method is the primary revenue driver, showcasing its importance in the fulfillment strategy. This insight suggests that optimizing FBA operations could potentially lead to increased revenue and overall performance.

Context

Understanding the revenue distribution among fulfillment methods is crucial for optimizing the fulfillment strategy. However, it’s essential to consider other factors like cost implications and operational efficiencies when making decisions based on revenue distribution alone.

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Key Insights

Fulfillment Revenue Comparison

Purpose

This section highlights the revenue distribution among different fulfillment methods, emphasizing the significance of the ‘FBA’ method in generating revenue compared to other methods.

Key Findings

  • Unique Fulfillment Methods: 2 methods are compared, with ‘FBA’ dominating.
  • Top Fulfillment Method: ‘FBA’ generated $1,977.55 (69.8% of total revenue).
  • FBA Revenue: $1,977.55 - Significantly higher than MFN’s $855.73.
  • Percentage Split: FBA accounts for 69.8% of revenue, while MFN represents 30.2%.

Interpretation

The data indicates that the ‘FBA’ method is the primary revenue driver, showcasing its importance in the fulfillment strategy. This insight suggests that optimizing FBA operations could potentially lead to increased revenue and overall performance.

Context

Understanding the revenue distribution among fulfillment methods is crucial for optimizing the fulfillment strategy. However, it’s essential to consider other factors like cost implications and operational efficiencies when making decisions based on revenue distribution alone.

Average Order Value Analysis

Pricing patterns and order value comparison

AOV

Average Order Value Comparison

AOV and Median by Fulfillment Method

80.95
Overall AOV

Average order value comparison by fulfillment method

80.95
avg order value
79.1
fba aov
85.57
mfn aov
avg order value: 80.95
fba aov: 79.1
mfn aov: 85.57
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Key Insights

Average Order Value Comparison

Purpose

This section compares the average order values (AOV) between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN) methods to understand any differences in customer spending patterns based on the fulfillment method used.

Key Findings

  • FBA AOV: $79.10 - Indicates the average order value for FBA orders.
  • MFN AOV: $85.57 - Represents the average order value for MFN orders.
  • AOV Difference: -7.6% - Shows that FBA orders have a 7.6% lower AOV compared to MFN orders.

Interpretation

The lower AOV for FBA orders compared to MFN suggests that customers may spend more per order when items are fulfilled through MFN. This insight can help in understanding customer behavior and optimizing fulfillment strategies to potentially increase revenue per order.

Context

The AOV comparison provides valuable insights into customer spending patterns based on fulfillment methods, aiding in the analysis of performance differences between FBA and MFN. However, it’s essential to consider other factors like product mix and pricing strategies when interpreting these AOV differences.

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Key Insights

Average Order Value Comparison

Purpose

This section compares the average order values (AOV) between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN) methods to understand any differences in customer spending patterns based on the fulfillment method used.

Key Findings

  • FBA AOV: $79.10 - Indicates the average order value for FBA orders.
  • MFN AOV: $85.57 - Represents the average order value for MFN orders.
  • AOV Difference: -7.6% - Shows that FBA orders have a 7.6% lower AOV compared to MFN orders.

Interpretation

The lower AOV for FBA orders compared to MFN suggests that customers may spend more per order when items are fulfilled through MFN. This insight can help in understanding customer behavior and optimizing fulfillment strategies to potentially increase revenue per order.

Context

The AOV comparison provides valuable insights into customer spending patterns based on fulfillment methods, aiding in the analysis of performance differences between FBA and MFN. However, it’s essential to consider other factors like product mix and pricing strategies when interpreting these AOV differences.

Fulfillment Performance Trends

Daily revenue patterns over time

TRD

Fulfillment Revenue Trends

Daily Revenue by Fulfillment Method

17
Date Range

Revenue trends over time segmented by fulfillment method

17
date range days
2024-11-11
date min
2024-11-28
date max
date range days: 17
date min: 2024-11-11
date max: 2024-11-28
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Key Insights

Fulfillment Revenue Trends

Purpose

This section illustrates revenue trends over 17 days, segmented by fulfillment method. It provides insights into how different fulfillment methods, such as FBA and MFN, contribute to the total revenue over time.

Key Findings

  • Total Revenue: $2,833.28 - The overall revenue generated during the 17-day period.
  • Fulfillment Channel Distribution: FBA (63%) and MFN (37%) - Shows the proportion of revenue generated by each fulfillment method.
  • Temporal Revenue Patterns: Fluctuations in revenue and order volumes for FBA and MFN over the analyzed period.

Interpretation

The data reveals that FBA accounts for a majority of the revenue, indicating its significant contribution to overall sales. The temporal patterns can help identify trends in customer preferences or operational efficiencies related to fulfillment methods.

Context

Understanding revenue trends by fulfillment method is crucial for optimizing fulfillment strategies. However, this analysis does not delve into the specific factors driving these trends or the underlying reasons for shifts in revenue distribution.

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Key Insights

Fulfillment Revenue Trends

Purpose

This section illustrates revenue trends over 17 days, segmented by fulfillment method. It provides insights into how different fulfillment methods, such as FBA and MFN, contribute to the total revenue over time.

Key Findings

  • Total Revenue: $2,833.28 - The overall revenue generated during the 17-day period.
  • Fulfillment Channel Distribution: FBA (63%) and MFN (37%) - Shows the proportion of revenue generated by each fulfillment method.
  • Temporal Revenue Patterns: Fluctuations in revenue and order volumes for FBA and MFN over the analyzed period.

Interpretation

The data reveals that FBA accounts for a majority of the revenue, indicating its significant contribution to overall sales. The temporal patterns can help identify trends in customer preferences or operational efficiencies related to fulfillment methods.

Context

Understanding revenue trends by fulfillment method is crucial for optimizing fulfillment strategies. However, this analysis does not delve into the specific factors driving these trends or the underlying reasons for shifts in revenue distribution.

Prime Order Analysis

Prime eligibility and impact by fulfillment method

PRIME

Prime Order Analysis

Prime vs Non-Prime by Fulfillment Method

28.6
Prime %

Prime vs non-Prime order distribution by fulfillment method

28.6
prime order pct
36
fba prime pct
10
mfn prime pct
prime order pct: 28.6
fba prime pct: 36
mfn prime pct: 10
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Key Insights

Prime Order Analysis

Purpose

This section compares the distribution of Prime-eligible orders between FBA and MFN fulfillment methods. It highlights the percentage of orders that are Prime-eligible for each fulfillment method, providing insights into the attractiveness of these methods to Prime customers.

Key Findings

  • Prime Order Percentage: 28.6% - Overall proportion of Prime-eligible orders.
  • FBA Prime Percentage: 36% - Percentage of FBA orders eligible for Prime.
  • MFN Prime Percentage: 10% - Percentage of MFN orders eligible for Prime.
  • Significant Discrepancy: FBA has a 26 percentage point higher Prime eligibility compared to MFN.

Interpretation

The higher percentage of Prime-eligible orders for FBA indicates its stronger alignment with Amazon’s Prime program, potentially leading to increased customer trust and conversion rates. This data suggests that leveraging FBA for fulfillment could enhance the overall performance and customer appeal of the seller’s products on Amazon.

Context

These findings underscore the importance of fulfillment method selection in optimizing performance on Amazon. However, it’s essential to consider other factors like product mix and cost implications when deciding on the most suitable fulfillment strategy.

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Key Insights

Prime Order Analysis

Purpose

This section compares the distribution of Prime-eligible orders between FBA and MFN fulfillment methods. It highlights the percentage of orders that are Prime-eligible for each fulfillment method, providing insights into the attractiveness of these methods to Prime customers.

Key Findings

  • Prime Order Percentage: 28.6% - Overall proportion of Prime-eligible orders.
  • FBA Prime Percentage: 36% - Percentage of FBA orders eligible for Prime.
  • MFN Prime Percentage: 10% - Percentage of MFN orders eligible for Prime.
  • Significant Discrepancy: FBA has a 26 percentage point higher Prime eligibility compared to MFN.

Interpretation

The higher percentage of Prime-eligible orders for FBA indicates its stronger alignment with Amazon’s Prime program, potentially leading to increased customer trust and conversion rates. This data suggests that leveraging FBA for fulfillment could enhance the overall performance and customer appeal of the seller’s products on Amazon.

Context

These findings underscore the importance of fulfillment method selection in optimizing performance on Amazon. However, it’s essential to consider other factors like product mix and cost implications when deciding on the most suitable fulfillment strategy.

Technical Details

Product analysis, channel combinations, and summary statistics

PROD

Top Products by Fulfillment

Product Performance Analysis

20
Products

Top-selling products segmented by fulfillment method

Product_SKU Fulfillment_Method Revenue Orders Units
SWFT-BLK FBA $259.98 2 2
SSWB-32OZ FBA $249.90 2 4
PYM-6MM-BLU FBA $199.96 1 2
PPB-20K FBA $199.95 2 3
WBE-PRO-BLK FBA $179.98 2 2
FPCM-34OZ FBA $174.95 2 3
NCH-BLK FBA $149.99 1 1
WCP-15W FBA $124.95 2 3
CIS-12IN FBA $79.98 2 2
USBH-7IN1 FBA $79.98 2 2
NCH-BLK MFN $149.99 1 1
OCT-NAV-M MFN $139.96 1 2
BUS-TRVL MFN $134.91 1 3
RBS-5PC MFN $119.96 1 2
EFTB-3PK MFN $99.96 1 2
WTB-GRY MFN $59.99 1 1
BCBS-3PC MFN $45.99 1 1
NSCS-3PK MFN $36.99 1 1
OCT-NAV-L MFN $34.99 1 1
LDL-WHT MFN $32.99 1 1
10
fba top products
10
mfn top products
fba top products: 10
mfn top products: 10
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Key Insights

Top Products by Fulfillment

Purpose

This section displays the top-selling products categorized by fulfillment method (FBA and MFN). Understanding the performance of specific products under different fulfillment methods is crucial for optimizing inventory placement and fulfillment strategies.

Key Findings

  • FBA Top Products: 10 - Indicates the top-performing products under FBA fulfillment.
  • MFN Top Products: 10 - Represents the top-performing products under MFN fulfillment.
  • Pattern Observed: FBA seems to have higher revenue-generating products compared to MFN.

Interpretation

Analyzing the top products by fulfillment method helps in identifying which products are more successful under different fulfillment strategies. This insight can guide decisions on inventory management, marketing strategies, and fulfillment optimization to enhance overall performance.

Context

These findings provide a granular view of product performance under different fulfillment methods, contributing to the broader goal of comparing Amazon order fulfillment methods to optimize performance and strategy. Remember that product characteristics, margins, and sales velocity should be considered when selecting the appropriate fulfillment method for each product.

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Key Insights

Top Products by Fulfillment

Purpose

This section displays the top-selling products categorized by fulfillment method (FBA and MFN). Understanding the performance of specific products under different fulfillment methods is crucial for optimizing inventory placement and fulfillment strategies.

Key Findings

  • FBA Top Products: 10 - Indicates the top-performing products under FBA fulfillment.
  • MFN Top Products: 10 - Represents the top-performing products under MFN fulfillment.
  • Pattern Observed: FBA seems to have higher revenue-generating products compared to MFN.

Interpretation

Analyzing the top products by fulfillment method helps in identifying which products are more successful under different fulfillment strategies. This insight can guide decisions on inventory management, marketing strategies, and fulfillment optimization to enhance overall performance.

Context

These findings provide a granular view of product performance under different fulfillment methods, contributing to the broader goal of comparing Amazon order fulfillment methods to optimize performance and strategy. Remember that product characteristics, margins, and sales velocity should be considered when selecting the appropriate fulfillment method for each product.

SUM

Fulfillment Summary

Complete Performance Overview

2
Total Revenue

Comprehensive fulfillment method performance summary

Fulfillment_Method Revenue Orders Units Avg_Order_Value Pct_Revenue Pct_Orders
FBA $1,977.55 25 31 $79.1 69.8% 71.4%
MFN $855.73 10 15 $85.57 30.2% 28.6%
2833
total revenue
35
total orders
total revenue: 2833
total orders: 35
total units: 46
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Key Insights

Fulfillment Summary

Purpose

This section presents a detailed summary of fulfillment method performance, showcasing revenue, order count, unit volume, average order value, and market share percentages for FBA and MFN methods. Understanding these metrics is crucial for optimizing fulfillment strategies and identifying the most effective approach.

Key Findings

  • FBA Revenue: $1,977.55 - FBA contributes significantly more to total revenue compared to MFN.
  • Avg. Order Value: FBA: $79.1, MFN: $85.57 - FBA has a lower average order value than MFN.
  • Market Share: FBA: 69.8%, MFN: 30.2% - FBA dominates in terms of market share.

Interpretation

The data indicates that FBA is the primary revenue driver, despite having a lower average order value. This suggests that FBA may handle higher volume orders. The market share percentages highlight the importance of FBA in the fulfillment strategy.

Context

These metrics provide a snapshot of how FBA and MFN contribute to revenue and market share. However, it’s essential to consider other factors like product mix and fulfillment costs to make informed decisions about optimizing fulfillment methods.

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Key Insights

Fulfillment Summary

Purpose

This section presents a detailed summary of fulfillment method performance, showcasing revenue, order count, unit volume, average order value, and market share percentages for FBA and MFN methods. Understanding these metrics is crucial for optimizing fulfillment strategies and identifying the most effective approach.

Key Findings

  • FBA Revenue: $1,977.55 - FBA contributes significantly more to total revenue compared to MFN.
  • Avg. Order Value: FBA: $79.1, MFN: $85.57 - FBA has a lower average order value than MFN.
  • Market Share: FBA: 69.8%, MFN: 30.2% - FBA dominates in terms of market share.

Interpretation

The data indicates that FBA is the primary revenue driver, despite having a lower average order value. This suggests that FBA may handle higher volume orders. The market share percentages highlight the importance of FBA in the fulfillment strategy.

Context

These metrics provide a snapshot of how FBA and MFN contribute to revenue and market share. However, it’s essential to consider other factors like product mix and fulfillment costs to make informed decisions about optimizing fulfillment methods.

DIV

Fulfillment Diversity

Concentration & Balance Metrics

0.422
Fulfillment diversity score

Fulfillment diversity metrics and concentration analysis

0.422
fulfillment diversity score
2
unique fulfillment methods
69.8
top fulfillment pct

Diversity summary

Metric Value
Diversity Score 0.422
Total Methods 2
Top Method Share 69.8%
Concentration Level moderately balanced fulfillment mix
Diversity
Concentration
Balance
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Key Insights

Fulfillment Diversity

Purpose

This section highlights the fulfillment diversity metrics, focusing on the balance of fulfillment methods used and the dominance of the top method in the overall strategy.

Key Findings

  • Diversity Score: 0.422 - Indicates a moderately balanced mix of fulfillment methods.
  • Total Methods: 2 - Two unique fulfillment methods are being utilized.
  • Top Method Share: 69.8% - The top method (FBA) accounts for a significant portion of the market share.
  • Concentration Level: Moderately balanced fulfillment mix observed.

Interpretation

The fulfillment diversity score of 0.422 suggests a moderate level of balance between the two fulfillment methods (FBA and MFN). The dominance of FBA with a 69.8% share indicates a reliance on this method for order fulfillment, potentially impacting operational efficiency and cost structures.

Context

While a moderately balanced mix is beneficial for flexibility, the high share of the top method may indicate a need to evaluate the efficiency and cost-effectiveness of relying heavily on FBA. This insight aligns with the overall objective of optimizing fulfillment strategy by comparing different methods.

IN

Key Insights

Fulfillment Diversity

Purpose

This section highlights the fulfillment diversity metrics, focusing on the balance of fulfillment methods used and the dominance of the top method in the overall strategy.

Key Findings

  • Diversity Score: 0.422 - Indicates a moderately balanced mix of fulfillment methods.
  • Total Methods: 2 - Two unique fulfillment methods are being utilized.
  • Top Method Share: 69.8% - The top method (FBA) accounts for a significant portion of the market share.
  • Concentration Level: Moderately balanced fulfillment mix observed.

Interpretation

The fulfillment diversity score of 0.422 suggests a moderate level of balance between the two fulfillment methods (FBA and MFN). The dominance of FBA with a 69.8% share indicates a reliance on this method for order fulfillment, potentially impacting operational efficiency and cost structures.

Context

While a moderately balanced mix is beneficial for flexibility, the high share of the top method may indicate a need to evaluate the efficiency and cost-effectiveness of relying heavily on FBA. This insight aligns with the overall objective of optimizing fulfillment strategy by comparing different methods.

Job ID: test_commerce__amazon__orders__fulfillment_comparison_20251222_141153
Secret Hash: 36f2d40ab80e