Analysis Overview and Data Quality
Price Elasticity Analysis Configuration
Analysis overview and configuration
test_1766619639
Analysis Overview
This section provides insights into the key metrics and data characteristics of the Shopify Product Price Elasticity Analysis conducted by E-commerce Analytics on December 24, 2025.
The analysis successfully estimated price elasticity, highlighting that most products are price-sensitive. The high R-squared value suggests a strong fit of the regression model in explaining demand variation based on price changes.
The analysis assumes a log-linear relationship between price and quantity, constant elasticity, and independent observations across products. Limitations include the lack of historical sales data and consideration of cross-price elasticity between products.
Analysis Overview
This section provides insights into the key metrics and data characteristics of the Shopify Product Price Elasticity Analysis conducted by E-commerce Analytics on December 24, 2025.
The analysis successfully estimated price elasticity, highlighting that most products are price-sensitive. The high R-squared value suggests a strong fit of the regression model in explaining demand variation based on price changes.
The analysis assumes a log-linear relationship between price and quantity, constant elasticity, and independent observations across products. Limitations include the lack of historical sales data and consideration of cross-price elasticity between products.
Data Quality & Product Filtering
Data preprocessing and column mapping
Data Preprocessing
This section outlines the data preprocessing steps, including data quality checks, retention rate, and the impact of data cleaning on the dataset used for analysis.
The significant reduction in data points (143 out of 173 removed) indicates a rigorous data cleaning process. The 17.3% retention rate suggests that the analysis is now based on a more refined and potentially more reliable subset of the original data.
The data preprocessing decisions directly impact the accuracy and reliability of the price elasticity analysis. By removing outliers and irrelevant data points, the analysis can focus on a more representative sample, potentially leading to more accurate insights for optimizing pricing strategies.
Data Preprocessing
This section outlines the data preprocessing steps, including data quality checks, retention rate, and the impact of data cleaning on the dataset used for analysis.
The significant reduction in data points (143 out of 173 removed) indicates a rigorous data cleaning process. The 17.3% retention rate suggests that the analysis is now based on a more refined and potentially more reliable subset of the original data.
The data preprocessing decisions directly impact the accuracy and reliability of the price elasticity analysis. By removing outliers and irrelevant data points, the analysis can focus on a more representative sample, potentially leading to more accurate insights for optimizing pricing strategies.
Key Findings and Pricing Recommendations
Key Findings & Pricing Recommendations
| Finding | Value |
|---|---|
| Products Analyzed | 30 |
| Average Elasticity | -1.51 |
| Elastic Products (%) | 83.3% |
| Inelastic Products (%) | 16.7% |
| Model Quality (R²) | 0.869 |
| Average Price | $123.18 |
| Price Range | $19.95 - $299.95 |
| Date Range | 2025-09-25 to 2025-12-24 |
Bottom Line: Price elasticity analysis of 30 products shows average elasticity of -1.51 with 83.3% elastic and 16.7% inelastic products. Model quality R-squared of 0.869 indicates strong predictive power.
Analysis Summary:
• Products Analyzed: 30
• Date Range: 2025-09-25 to 2025-12-24
• Average Elasticity: -1.51 (83.3% elastic, 16.7% inelastic)
• Price Range: $19.95 to $299.95 (avg: $123.18)
• Model Quality: R-squared = 0.869 (excellent fit)
Key Insights:
• Elastic products (< -1): 83.3% - demand highly responsive to price
• Inelastic products (> -1): 16.7% - demand stable despite price changes
• Products with excellent model fit (R² > 0.8): Use for confident pricing decisions
• Products with weak fit (R² < 0.4): Require additional analysis or data
Strategic Recommendation:
Your product mix is predominantly elastic (83.3% of products). Customers are highly price-sensitive and will shift to competitors with price increases. Recommended action: Maintain competitive pricing on elastic products. Consider strategic price reductions on highly elastic items (elasticity < -1.5) to drive volume gains and market share. Focus on operational efficiency to maintain margins at competitive price points.
Executive Summary
This section provides a concise overview of the key metrics and findings from the price elasticity analysis, focusing on the average elasticity, distribution of elastic and inelastic products, model quality, and price range.
The analysis reveals that the product mix is predominantly price-sensitive, with most products exhibiting elasticity. This suggests that customers are likely to adjust their purchasing behavior in response to price changes, emphasizing the importance of strategic pricing decisions to optimize revenue and market share.
The findings highlight the need to maintain competitive pricing on elastic products and consider price reductions on highly elastic items to drive volume gains. It’s crucial to leverage the model’s predictive power for confident pricing decisions while acknowledging the limitations of assuming constant elasticity and independent observations.
Executive Summary
This section provides a concise overview of the key metrics and findings from the price elasticity analysis, focusing on the average elasticity, distribution of elastic and inelastic products, model quality, and price range.
The analysis reveals that the product mix is predominantly price-sensitive, with most products exhibiting elasticity. This suggests that customers are likely to adjust their purchasing behavior in response to price changes, emphasizing the importance of strategic pricing decisions to optimize revenue and market share.
The findings highlight the need to maintain competitive pricing on elastic products and consider price reductions on highly elastic items to drive volume gains. It’s crucial to leverage the model’s predictive power for confident pricing decisions while acknowledging the limitations of assuming constant elasticity and independent observations.
Log-Log Elasticity Curves and Regression Fit
Log-Log Elasticity Relationship
Log-log price-demand relationship showing elasticity as slope of regression line
Price-Demand Curve
This section visualizes the price-demand curve on a log-log scale, where the slope of the regression line represents the elasticity coefficient. It helps identify elastic products (highly responsive to price changes) and inelastic products (less responsive) among the 30 analyzed products.
The high percentage of elastic products suggests that most items in the Shopify store have demand sensitive to price changes. The average elasticity of -1.51 indicates that, on average, a 1% increase in price leads to a 1.51% decrease in quantity demanded, highlighting the importance of pricing strategy optimization for revenue maximization.
The analysis assumes a log-linear relationship between price and quantity, constant elasticity, and independent observations across products. Limitations include the lack of historical sales data and consideration of cross-price elasticity between products.
Price-Demand Curve
This section visualizes the price-demand curve on a log-log scale, where the slope of the regression line represents the elasticity coefficient. It helps identify elastic products (highly responsive to price changes) and inelastic products (less responsive) among the 30 analyzed products.
The high percentage of elastic products suggests that most items in the Shopify store have demand sensitive to price changes. The average elasticity of -1.51 indicates that, on average, a 1% increase in price leads to a 1.51% decrease in quantity demanded, highlighting the importance of pricing strategy optimization for revenue maximization.
The analysis assumes a log-linear relationship between price and quantity, constant elasticity, and independent observations across products. Limitations include the lack of historical sales data and consideration of cross-price elasticity between products.
Price Sensitivity Analysis Across Products
Elasticity Coefficients by Product
Elasticity coefficients by product showing which items are price-sensitive vs price-insensitive
Product Elasticity Comparison
This section highlights the distribution of price elasticity among products, categorizing them as elastic or inelastic based on their responsiveness to price changes. Understanding this breakdown is crucial for devising a targeted pricing strategy to maximize revenue.
The high percentage of elastic products suggests that small price adjustments can have a substantial impact on demand. Leveraging this insight, businesses can strategically adjust prices to optimize revenue based on the elasticity of each product.
These findings align with the objective of estimating price elasticity to enhance the pricing strategy for Shopify products. The segmentation of products based on elasticity levels provides a clear direction for pricing adjustments to achieve the desired revenue optimization.
Product Elasticity Comparison
This section highlights the distribution of price elasticity among products, categorizing them as elastic or inelastic based on their responsiveness to price changes. Understanding this breakdown is crucial for devising a targeted pricing strategy to maximize revenue.
The high percentage of elastic products suggests that small price adjustments can have a substantial impact on demand. Leveraging this insight, businesses can strategically adjust prices to optimize revenue based on the elasticity of each product.
These findings align with the objective of estimating price elasticity to enhance the pricing strategy for Shopify products. The segmentation of products based on elasticity levels provides a clear direction for pricing adjustments to achieve the desired revenue optimization.
Regression Fit Quality and Prediction Accuracy
Actual vs Predicted Demand
Model accuracy assessment comparing predicted vs actual demand to validate elasticity estimates
Model Fit Quality
This section evaluates the accuracy of the regression model by comparing predicted and actual demand, providing insights into the reliability of the elasticity estimates.
The high R-squared value suggests that the model explains a significant portion of demand variation. However, the residual mean indicates some discrepancies between predicted and actual quantities, highlighting areas where the model may need refinement.
Understanding the discrepancies between predicted and actual demand is crucial for refining the pricing strategy based on accurate elasticity estimates. Systematic deviations may indicate the need to consider additional factors like seasonality or competitor pricing for a more comprehensive analysis.
Model Fit Quality
This section evaluates the accuracy of the regression model by comparing predicted and actual demand, providing insights into the reliability of the elasticity estimates.
The high R-squared value suggests that the model explains a significant portion of demand variation. However, the residual mean indicates some discrepancies between predicted and actual quantities, highlighting areas where the model may need refinement.
Understanding the discrepancies between predicted and actual demand is crucial for refining the pricing strategy based on accurate elasticity estimates. Systematic deviations may indicate the need to consider additional factors like seasonality or competitor pricing for a more comprehensive analysis.
What-If Analysis for Price Changes
Price Change vs Revenue Impact
Simulated revenue impact of price changes under different elasticity scenarios
Revenue Impact Scenarios
This section illustrates the simulated revenue impact of price changes under different elasticity scenarios. It helps identify optimal pricing strategies by showing how revenue changes with price adjustments for products with varying elasticities.
The metrics reveal how revenue responds to price changes based on product elasticity. Understanding these dynamics can guide pricing decisions to maximize revenue for each product segment, aligning with the goal of optimizing the pricing strategy for Shopify products.
These simulations provide valuable insights into revenue dynamics under different pricing scenarios, aiding in the estimation of price elasticity and the formulation of effective pricing strategies. However, the analysis assumes constant elasticity and does not consider external factors like seasonality or promotions.
Revenue Impact Scenarios
This section illustrates the simulated revenue impact of price changes under different elasticity scenarios. It helps identify optimal pricing strategies by showing how revenue changes with price adjustments for products with varying elasticities.
The metrics reveal how revenue responds to price changes based on product elasticity. Understanding these dynamics can guide pricing decisions to maximize revenue for each product segment, aligning with the goal of optimizing the pricing strategy for Shopify products.
These simulations provide valuable insights into revenue dynamics under different pricing scenarios, aiding in the estimation of price elasticity and the formulation of effective pricing strategies. However, the analysis assumes constant elasticity and does not consider external factors like seasonality or promotions.
Actionable Pricing Guidance by Product
Actionable Pricing Guidance by Product
Actionable pricing recommendations based on elasticity analysis
| Product | Elasticity | Category | Recommendation | Confidence |
|---|---|---|---|---|
| ADIDAS | CLASSIC BACKPACK | -0.92 | inelastic | Price increase opportunity (inelastic) | High |
| ADIDAS | CLASSIC BACKPACK | LEGEND INK MULTICOLOUR | -1.59 | elastic | Consider price decrease to boost volume | High |
| ADIDAS | KID'S STAN SMITH | -1.35 | elastic | Maintain competitive pricing (elastic) | Medium |
| ADIDAS | SUPERSTAR 80S | -1.02 | elastic | Maintain competitive pricing (elastic) | High |
| ASICS TIGER | GEL-LYTE V '30 YEARS OF GEL' PACK | -1.79 | elastic | Consider price decrease to boost volume | High |
| CONVERSE | CHUCK TAYLOR ALL STAR II HI | -1.45 | elastic | Maintain competitive pricing (elastic) | High |
| CONVERSE | CHUCK TAYLOR ALL STAR LO | -0.98 | inelastic | Price increase opportunity (inelastic) | Medium |
| CONVERSE | TODDLER CHUCK TAYLOR ALL STAR AXEL MID | -1.37 | elastic | Maintain competitive pricing (elastic) | High |
| DR MARTENS | 1460Z DMC 8-EYE BOOT | CHERRY SMOOTH | -1.64 | elastic | Consider price decrease to boost volume | High |
| DR MARTENS | 1461 DMC 3-EYE SHOE | BLACK SMOOTH | -1.80 | elastic | Consider price decrease to boost volume | High |
| DR MARTENS | CAVENDISH 3-EYE SHOE BLACK | -1.73 | elastic | Consider price decrease to boost volume | High |
| FLEX FIT | MINI OTTOMAN BLACK | -0.79 | inelastic | Price increase opportunity (inelastic) | Medium |
| HERSCHEL | IONA | -1.91 | elastic | Consider price decrease to boost volume | Medium |
| NIKE | CRACKLE PRINT TB TEE | -1.40 | elastic | Maintain competitive pricing (elastic) | Medium |
| NIKE | SWOOSH PRO FLAT PEAK CAP | -1.65 | elastic | Consider price decrease to boost volume | High |
| NIKE | TODDLER ROSHE ONE | -0.92 | inelastic | Price increase opportunity (inelastic) | Medium |
| PALLADIUM | PALLATECH HI TX | CHEVRON | -1.92 | elastic | Consider price decrease to boost volume | High |
| PUMA | SUEDE CLASSIC REGAL | -2.43 | elastic | Consider price decrease to boost volume | High |
| SUPRA | MENS VAIDER | -2.17 | elastic | Consider price decrease to boost volume | High |
| TIMBERLAND | MENS 6 INCH PREMIUM BOOT | -0.91 | inelastic | Price increase opportunity (inelastic) | Medium |
| VANS | ERA 59 MOROCCAN | GEO/DRESS BLUES | -1.48 | elastic | Maintain competitive pricing (elastic) | High |
| VANS | AUTHENTIC (BUTTERFLY) TRUE | WHITE / BLACK | -1.85 | elastic | Consider price decrease to boost volume | High |
| VANS | AUTHENTIC | (MULTI EYELETS) | GRADIENT/CRIMSON | -1.67 | elastic | Consider price decrease to boost volume | High |
| VANS | CLASSIC SLIP-ON (PERFORATED SUEDE) | -1.45 | elastic | Maintain competitive pricing (elastic) | High |
| VANS | ERA 59 (DESERT COWBOY) | -1.11 | elastic | Maintain competitive pricing (elastic) | High |
| VANS | OLD SKOOL (BUTTERFLY) TRUE WHITE | BLACK | -1.88 | elastic | Consider price decrease to boost volume | High |
| VANS | SH-8 HI | -1.74 | elastic | Consider price decrease to boost volume | High |
| VANS | SK8-HI DECON (CUTOUT)| LEAVES/WHITE | -2.08 | elastic | Consider price decrease to boost volume | High |
| VANS |AUTHENTIC | LO PRO | BURGANDY/WHITE | -1.13 | elastic | Maintain competitive pricing (elastic) | High |
| VANS APPAREL AND ACCESSORIES | CLASSIC SUPER NO SHOW SOCKS 3 PACK WHITE | -1.08 | elastic | Maintain competitive pricing (elastic) | High |
Pricing Recommendations
This section provides strategic pricing recommendations for 30 analyzed products based on their price elasticity. It aims to guide pricing decisions by highlighting opportunities for price adjustments to maximize revenue and volume while maintaining competitive positioning.
The analysis reveals that most products exhibit elastic demand, indicating the potential for volume growth with price reductions. Products with inelastic demand present opportunities for price increases to maximize revenue. Maintaining competitive pricing on moderately elastic products can help sustain market positioning.
These pricing recommendations are based on the assumption of a log-linear relationship between price and quantity, aiming to estimate price elasticity for optimizing the pricing strategy of Shopify products. The confidence levels associated with the recommendations reflect the statistical reliability of the model fit.
Pricing Recommendations
This section provides strategic pricing recommendations for 30 analyzed products based on their price elasticity. It aims to guide pricing decisions by highlighting opportunities for price adjustments to maximize revenue and volume while maintaining competitive positioning.
The analysis reveals that most products exhibit elastic demand, indicating the potential for volume growth with price reductions. Products with inelastic demand present opportunities for price increases to maximize revenue. Maintaining competitive pricing on moderately elastic products can help sustain market positioning.
These pricing recommendations are based on the assumption of a log-linear relationship between price and quantity, aiming to estimate price elasticity for optimizing the pricing strategy of Shopify products. The confidence levels associated with the recommendations reflect the statistical reliability of the model fit.
Statistical Validation and Quality Metrics
Statistical Validation Metrics
Statistical validation metrics for regression models including R-squared and confidence intervals
| Product | R_Squared | Elasticity | CI_Lower | CI_Upper | CI_Width | Reliability |
|---|---|---|---|---|---|---|
| ADIDAS | CLASSIC BACKPACK | 0.838 | -0.92 | -1.25 | -0.59 | 0.66 | Excellent |
| ADIDAS | CLASSIC BACKPACK | LEGEND INK MULTICOLOUR | 0.869 | -1.59 | -2.09 | -1.08 | 1.01 | Excellent |
| ADIDAS | KID'S STAN SMITH | 0.764 | -1.35 | -1.97 | -0.74 | 1.23 | Good |
| ADIDAS | SUPERSTAR 80S | 0.858 | -1.02 | -1.36 | -0.68 | 0.68 | Excellent |
| ASICS TIGER | GEL-LYTE V '30 YEARS OF GEL' PACK | 0.945 | -1.79 | -2.15 | -1.44 | 0.70 | Excellent |
| CONVERSE | CHUCK TAYLOR ALL STAR II HI | 0.918 | -1.45 | -1.80 | -1.09 | 0.70 | Excellent |
| CONVERSE | CHUCK TAYLOR ALL STAR LO | 0.727 | -0.98 | -1.48 | -0.49 | 0.98 | Good |
| CONVERSE | TODDLER CHUCK TAYLOR ALL STAR AXEL MID | 0.809 | -1.37 | -1.91 | -0.83 | 1.08 | Excellent |
| DR MARTENS | 1460Z DMC 8-EYE BOOT | CHERRY SMOOTH | 0.881 | -1.64 | -2.14 | -1.15 | 0.99 | Excellent |
| DR MARTENS | 1461 DMC 3-EYE SHOE | BLACK SMOOTH | 0.940 | -1.80 | -2.17 | -1.43 | 0.74 | Excellent |
| DR MARTENS | CAVENDISH 3-EYE SHOE BLACK | 0.920 | -1.73 | -2.14 | -1.31 | 0.83 | Excellent |
| FLEX FIT | MINI OTTOMAN BLACK | 0.740 | -0.79 | -1.17 | -0.41 | 0.76 | Good |
| HERSCHEL | IONA | 0.748 | -1.91 | -2.82 | -1.01 | 1.81 | Good |
| NIKE | CRACKLE PRINT TB TEE | 0.791 | -1.40 | -1.99 | -0.81 | 1.17 | Good |
| NIKE | SWOOSH PRO FLAT PEAK CAP | 0.962 | -1.65 | -1.92 | -1.38 | 0.54 | Excellent |
| NIKE | TODDLER ROSHE ONE | 0.728 | -0.92 | -1.37 | -0.46 | 0.91 | Good |
| PALLADIUM | PALLATECH HI TX | CHEVRON | 0.946 | -1.92 | -2.29 | -1.55 | 0.75 | Excellent |
| PUMA | SUEDE CLASSIC REGAL | 0.961 | -2.43 | -2.83 | -2.03 | 0.80 | Excellent |
| SUPRA | MENS VAIDER | 0.964 | -2.17 | -2.51 | -1.83 | 0.68 | Excellent |
| TIMBERLAND | MENS 6 INCH PREMIUM BOOT | 0.635 | -0.91 | -1.47 | -0.35 | 1.12 | Good |
| VANS | ERA 59 MOROCCAN | GEO/DRESS BLUES | 0.905 | -1.48 | -1.86 | -1.09 | 0.78 | Excellent |
| VANS | AUTHENTIC (BUTTERFLY) TRUE | WHITE / BLACK | 0.957 | -1.85 | -2.17 | -1.53 | 0.64 | Excellent |
| VANS | AUTHENTIC | (MULTI EYELETS) | GRADIENT/CRIMSON | 0.921 | -1.67 | -2.06 | -1.27 | 0.80 | Excellent |
| VANS | CLASSIC SLIP-ON (PERFORATED SUEDE) | 0.930 | -1.45 | -1.78 | -1.13 | 0.65 | Excellent |
| VANS | ERA 59 (DESERT COWBOY) | 0.908 | -1.11 | -1.39 | -0.82 | 0.57 | Excellent |
| VANS | OLD SKOOL (BUTTERFLY) TRUE WHITE | BLACK | 0.890 | -1.88 | -2.41 | -1.34 | 1.08 | Excellent |
| VANS | SH-8 HI | 0.934 | -1.74 | -2.11 | -1.36 | 0.75 | Excellent |
| VANS | SK8-HI DECON (CUTOUT)| LEAVES/WHITE | 0.976 | -2.08 | -2.34 | -1.82 | 0.53 | Excellent |
| VANS |AUTHENTIC | LO PRO | BURGANDY/WHITE | 0.892 | -1.13 | -1.45 | -0.81 | 0.64 | Excellent |
| VANS APPAREL AND ACCESSORIES | CLASSIC SUPER NO SHOW SOCKS 3 PACK WHITE | 0.821 | -1.08 | -1.50 | -0.67 | 0.82 | Excellent |
Model Diagnostics
This section evaluates the model quality for all 30 products by assessing the overall R-squared value and the average elasticity. It highlights the importance of these metrics in understanding how well the model explains demand variations and the precision of elasticity estimates.
The high overall R-squared value suggests that the model effectively captures the relationship between prices and demand for the Shopify products. The average elasticity of -1.507 indicates that, on average, a 1% increase in price leads to a 1.507% decrease in quantity demanded. Products with reliable elasticity estimates can guide pricing strategies effectively.
These metrics provide crucial insights into the effectiveness of the pricing strategy optimization based on price elasticity of demand. Understanding the reliability of elasticity estimates helps prioritize pricing adjustments for different products to maximize revenue and profitability.
Model Diagnostics
This section evaluates the model quality for all 30 products by assessing the overall R-squared value and the average elasticity. It highlights the importance of these metrics in understanding how well the model explains demand variations and the precision of elasticity estimates.
The high overall R-squared value suggests that the model effectively captures the relationship between prices and demand for the Shopify products. The average elasticity of -1.507 indicates that, on average, a 1% increase in price leads to a 1.507% decrease in quantity demanded. Products with reliable elasticity estimates can guide pricing strategies effectively.
These metrics provide crucial insights into the effectiveness of the pricing strategy optimization based on price elasticity of demand. Understanding the reliability of elasticity estimates helps prioritize pricing adjustments for different products to maximize revenue and profitability.