Your Amazon Data Has
Answers Seller Central Won't Show You
Seller Central reports show you what sold. MCP Analytics shows you why—and what to do next. Export your order CSV, upload it, get FBA vs FBM comparison, geographic demand patterns, and promotional ROI in minutes.
What Seller Central Won't Tell You
Seller Central gives you totals. You need the story behind the numbers.
FBA vs FBM True Comparison
Statistical comparison of fulfillment methods across revenue, shipping speed, cancellation rates, and customer satisfaction. Find out which method actually performs better for each product category—not just which sells more.
Geographic Demand Patterns
Discover where your orders cluster, which regions drive the highest order values, and where shipping costs eat your margins. Optimize inventory placement and advertising spend by location.
Promotional ROI & Fulfillment Bottlenecks
Measure which promotions actually drove profit vs. which just gave away margin. Identify fulfillment delays, cancellation patterns, and shipping bottlenecks before they cost you rankings.
Export. Upload. Understand.
Three steps from Seller Central to actionable insights
Export from Seller Central
In Amazon Seller Central, go to Reports → Business Reports → Download. Choose your date range and export as CSV. You can also use the Orders report under Reports → Fulfillment. Takes 10 seconds.
Upload Your CSV
Drop the file into MCP Analytics. The system automatically recognizes Amazon's column format—order IDs, ASINs, fulfillment channels, shipping addresses—no mapping needed.
Get Your Analysis
Pick an analysis or ask a question in plain English. Receive an interactive report with charts, statistical findings, and AI-written recommendations specific to your Amazon business.
12+ Analyses for Amazon Sellers
Every analysis runs on your actual data and produces a shareable report
Sales Performance
Overall sales metrics, order volume trends, conversion patterns, and period-over-period growth rates.
Revenue Trends
Daily, weekly, monthly revenue with trend lines, growth rates, and anomaly detection.
FBA vs FBM Comparison
Statistical comparison of fulfillment methods across revenue, speed, cancellations, and cost efficiency.
Product Performance
Top sellers, slow movers, ASIN-level analysis, category breakdowns, and pricing insights.
Order Value Analysis
Average order value by channel, product category, fulfillment type, and time period.
Geographic Analysis
Regional demand patterns, shipping cost by location, and inventory placement optimization.
Promotional Effectiveness
Which promotions drive profit vs. erode margins. Lightning deal ROI and coupon performance.
Shipping Performance
Delivery speed, carrier comparison, shipping cost analysis, and fulfillment reliability metrics.
Tax & Fee Analysis
Amazon fee breakdown, tax collection patterns, FBA fee impact, and net margin calculations.
MCP Analytics vs Seller Central
What you gain beyond the built-in dashboard
| Capability | MCP Analytics | Seller Central |
|---|---|---|
| FBA vs FBM statistical comparison | ||
| Demand forecasting (Prophet/ARIMA) | ||
| Promotional ROI calculation | ||
| Geographic demand heat maps | ||
| AI-written business recommendations | ||
| Order cancellation pattern analysis | ||
| Sales totals and basic charts | ||
| Requires Professional plan | No | Some reports |
Amazon Seller Analytics FAQ
How do I export my Amazon order data as CSV?
In Amazon Seller Central, go to Reports → Business Reports and click Download to export as CSV. You can also access order-level data under Reports → Fulfillment → All Orders. Select your date range and download the file. The export is available on both Individual and Professional seller plans.
What Amazon analyses can I run?
Sales performance, revenue trends, FBA vs FBM comparison, product performance, order value analysis, geographic demand analysis, promotional effectiveness, shipping performance, tax and fee analysis, order cancellation analysis, B2B vs B2C analysis, and weekend vs weekday sales patterns.
Can I compare FBA vs FBM performance?
Yes. The FBA vs FBM comparison analysis statistically compares fulfillment methods across revenue, shipping speed, cancellation rates, customer satisfaction, and geographic reach. You get data-driven recommendations on which method works best for each product category in your catalog.
Is this better than Seller Central reports?
Seller Central provides basic sales summaries and operational metrics. MCP Analytics adds statistical methods Seller Central doesn't offer: FBA vs FBM statistical comparison, demand forecasting with Prophet, promotional ROI calculation, geographic demand heat maps, and AI-written business recommendations. Think of it as the data science team behind your Amazon business.
How is my Amazon data protected?
All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your data is never shared, never used for AI training, and you can delete it at any time. We don't connect to your Seller Central account directly—we only analyze the CSV you upload.
Amazon Seller Analytics Resources
Tutorials, guides, and deep-dives for Amazon sellers
Tutorials
Blogs
Analytics for Every Platform
MCP Analytics works with data from all major e-commerce and payment platforms.
Ready to Understand Your Amazon Business?
Export your orders CSV from Seller Central and get your first analysis in under 3 minutes. No credit card required.