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The practical guide behind this tool: when it applies, how to read the output, and the traps that make it say the wrong thing.
Did a launch, price change or policy move the series? The jump at the change, the change in trend after it, and the effect against the expected path.
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MCP Analytics. Causal impact. Free tool. https://mcpanalytics.ai/free/standard_causal_impact_v2. Accessed [date you used it].
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