ds@mcpanalytics.aiEmail your data and your question and get an answer about your own data, with the method shown.Email your data and question. Get an answer.
Upload your data and get a complete incrementality test (geo lift) report. Free.
The practical guide behind this tool: when it applies, how to read the output, and the traps that make it say the wrong thing.
Standard-library analysis: how much of the lift was actually incremental. You turned something on in some markets and deliberately held others back. This measures the difference-in-differences between the two arms, so the untreated markets carry whatever would have happened anyway. Two-way fixed-effects estimate with unit-clustered 95% intervals, a parallel-trends integrity check that says out loud when the estimate is not credible, an event study showing when the effect started, and the 2x2 of cell means underneath it all.
Interactive line visualization
Interactive line_with_band visualization
Interactive table visualization
Interactive table visualization
Plain-English reading of the results and what to do next.
Measure the incremental sales from switching advertising on in a subset of markets
See our FAQ for pricing, privacy and how the analysis works.
MCP Analytics. Incrementality Test (Geo Lift). Free tool. https://mcpanalytics.ai/free/standard_incrementality. Accessed [date you used it].
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