Marketing Analytics

Measure, optimize, and scale your marketing efforts with data-driven insights

Marketing Performance Metrics

Drive marketing success with advanced analytics and attribution modeling

3.2x
Marketing ROI
65%
Lead Quality Improvement
40%
CAC Reduction
85%
Campaign Accuracy

Marketing Analytics Solutions

Campaign Impact Analysis

Measure the true causal impact of marketing campaigns

  • Incremental lift measurement
  • Campaign ROI calculation
  • Budget optimization
  • Cross-channel attribution

Marketing Experimentation

Test and optimize marketing strategies with Bayesian methods

  • Landing page optimization
  • Email campaign testing
  • Creative testing
  • Messaging optimization

Audience Segmentation

Create targeted segments for personalized marketing

  • Behavioral segmentation
  • Persona development
  • Lookalike modeling
  • Campaign targeting

Lead Scoring & Propensity

Score leads and predict conversion likelihood

  • Lead quality scoring
  • Conversion prediction
  • Churn propensity
  • Next best action

Demand & Trend Forecasting

Forecast marketing demand and identify trends

  • Seasonal trend analysis
  • Budget forecasting
  • Lead volume prediction
  • Campaign planning

Geo-Experimentation

Test marketing strategies across different regions

  • Market testing
  • Regional campaign analysis
  • Geo-lift measurement
  • Rollout optimization

Optimize Every Marketing Channel

Search Marketing

SEM/SEO optimization, keyword analysis, and ROAS measurement

Social Media

Social campaign analysis, engagement metrics, and influencer ROI

Email Marketing

Campaign optimization, segmentation, and lifecycle automation

Display & Video

Creative performance, viewability, and attribution modeling

Marketing Use Cases

Marketing Mix Modeling

Optimize budget allocation across channels for maximum ROI and understand cross-channel effects.

Customer Journey Analytics

Map and optimize customer touchpoints from awareness to conversion and beyond.

Attribution Modeling

Understand the true contribution of each marketing touchpoint to conversions.

Transform Your Marketing with Analytics

Make data-driven marketing decisions and maximize your marketing ROI

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