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The practical guide behind this tool: when it applies, how to read the output, and the traps that make it say the wrong thing.
Also in this set: What counts as starting and coming back in cohort retention
How many customers churn and which plans or regions separate the ones who leave, with time to churn counting those still active.
Complete analysis with charts, tables, and diagnostics.
Plain-English reading of the results and what to do next.
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MCP Analytics. Churn and customer lifetime. Free tool. https://mcpanalytics.ai/free/standard_churn_v2. Accessed [date you used it].
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